Brush Me! paste main ingredient is clay. Actually, two types of clay: white and blue. Clay seems to have almost all qualities: it helps a lot in physical regeneration, and this is because of its oligo-elements. Clay's composition explain alone its remineralizing qualities, as well as the balancing and anti-toxic action. All these properties have been known since ancient times.
For our pastes we use French white clay and Siberian blue clay. These two active ingredients are not only removing the plaque and remineralize teeth enamel, but also heel gums and have detoxifying qualities.
So if you want to have naturally white smile Brush Me! paste is an option. For better effect you should use it after you drink coffee, tea or other colored drinks.